Customers are the resource and assets of the organization upon which the organizational success depends. Without customers, organizations would not exist. Celebrity branding or celebrity endorsement of a company’s product is effective largely because celebrities have the potential to reach a large number of prospective consumers. Reach can be loosely defined as the number of people that have seen and/or heard the brand’s intended message at least once. A number of such big celebrities like Anant Mahadevan, Mahima Chaudhary, Kiku Sharda, Shishir Sharma, Rakesh Bedi, Manish Thakur and Anand Desai are associated with Advance Laminate and are very happy to promote our PVC laminates. Not because they play just the role of our Brand Ambassador but also because they strongly feel that Brand is of that stature that they feel proud to be associated with it. Here we have tried to compile a few reasons why Advance Laminate is the choice of Bollywood: Glorious Brand Image: Every Celebrity wants to promote or get associated with companies who have a reputation in the market. As celebrities have a face value so does a brand and their concern is always to be associated with reputed companies and brands. Advance Laminate’s PVC Laminates have set a quality benchmark in the interior designing industry. It offers some of the finest grade compact and durable laminates in India. Work ethics and Values: Our Celebrities do feel that they have a connection to the company’s vision, mission, aims and objectives. Advance laminates is a result oriented Company that creates value based association amongst the business circle and a sense of expansion and reward among the end user by exhibiting the best product which will be affordable, best quality, on time delivery, genuine product. And that is exactly what our ambassadors choose to do with their commitments. Quality Product and Infrastructure: Our Celebrities have used our products and hence they know what they are promoting amongst their fan following. The quality products of Advance Laminate speak for themselves. Also the facilities in which these products like Laminate sheets are being manufactured are as per the guidelines. The 1,50,000 sq ft robust manufacturing unit is endowed with the latest technologies. Advance Laminate is the name reckoned with international quality and superlative design. Recognitions: The celebrities are always conscious of the products which they are promoting, hence it becomes very important for them to have the backing of reputed and authentic certifications agencies who assure that the company is manufacturing quality products which are safe for both the customers and the environment. Advance Laminate is an ISO 9001:2000 certified company. The company is equipped with an excellent team of experienced professionals, the latest communication networks and a management culture which believes in giving superior services to the customers. The company holds various certifications and recognitions from reputed Certifying Agencies of India and World. As it is important for the brand to select the right Celebrity, it becomes very important for the Celebrities also to select a Brand which has a reputation in the market and is doing fair and justice for its customers in terms of quality, service and ethics of business.