MSI to unveil new surface solutions at TISE 2026 in Las Vegas
M S International, Inc. (MSI) announced its participation in The International Surface Event (TISE) 2026. The exhibition will take place at the Mandalay Bay Convention Center in Las Vegas.
MSI’s exhibit will feature new developments for flooring, tile, and wall solutions. The emphasis is on combining visual impact and performance characteristics, which are typically assessed in real-world conditions, once the material is already installed and subjected to foot traffic, moisture, and routine cleaning.
TISE as a hub for the surface industry
In recent years, TISE has established itself as one of the key venues where manufacturers and distributors showcase design trends and product innovations in the surface segment. Within a single hall, solutions for residential interiors are typically showcased alongside those for commercial spaces, where wear resistance and maintenance requirements are noticeably higher.
The professional community uses such events as a snapshot of the market. Some participants focus primarily on aesthetics, including stone-look and wood-look designs, while others evaluate construction, dimensional stability, and repairability. Public announcements, however, do not always disclose test methods or layer composition, so some claims remain brand promises until independent testing and installer feedback emerge.
The exhibition is also beneficial to the city’s economy amid declining interest in land-based casinos, which used to generate the bulk of public revenue. The pandemic and the post-pandemic period showed that it is important to diversify sources of tax revenue and develop in different directions.
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For land-based gambling venues, the growth of online platforms means intensified competition. This has led Las Vegas to the need to develop in different directions. Hosting exhibitions not only ensures hotel occupancy and restaurant traffic, but also changes the city’s image.
Where MSI will be located on the show floor
MSI reported that its exhibit will be presented at booths 4037 and 4137. The company describes its participation as a demonstration of near-term updates and the future direction of its product lines.
At these booths, the company intends to show how the new collections and technologies translate across different use cases. The focus is on surfaces that should look equally convincing in a showroom and in a real-world space, where lighting, foot traffic, and regular cleaning quickly reveal a material’s weak points.
An expanded new-product portfolio and the update strategy
As part of TISE 2026, MSI is betting on an expanded selection of solutions designed for new requirements in design and practicality. Such requirements typically bring together several converging drivers, from the trend toward “natural” looks to rising expectations for wear resistance.
Among the announced new products, the company highlights several directions, each addressing a different set of needs:
- a more expressive surface while retaining the properties of porcelain tile
- in-demand LVT formats, i.e., multilayer vinyl tile in the luxury vinyl tile class
- strengthening the rigid core category, i.e., a rigid base that helps maintain plank dimensional stability
TileTouch Surface Technology and stone-effect collections
The key highlight in the tile segment is TileTouch Surface Technology. Under this designation, MSI describes an approach to the surface that is intended to enhance visual depth and pattern dynamics while remaining within the characteristics of porcelain tile, i.e., dense, wear-resistant ceramic for floors and walls.
The technology is announced in the Girona, Cementique, and Elbe collections, with Elbe noted as award-winning, though the announcement presented does not specify the particular award. The visual component is oriented toward natural-stone imagery, where nuances in veining, tonal transitions, and a sense of texture are important—something that is sometimes lost in an overly uniform, plastic-looking print.
WPC and SPC flooring, and the debut of Nove in flex LVT
In the premium vinyl flooring segment, MSI highlights the Wayne Parc and Studio collections. They belong to LVT solutions and are designed to meet demand in the WPC and SPC categories, where the abbreviations typically mean wood-plastic composite and stone-plastic composite, i.e., composite cores with different balances of resilience and rigidity.
Alongside them, the debut of the Nove collections at TISE is announced. For Nove, several hallmarks of on-trend design are cited:
- a light palette in blonde tones
- a wide 9″ plank
- a flex LVT format, which implies a more flexible construction compared with rigid bases
Shorecliffs Hybrid Rigid Core and the practical value of the exhibit
As a separate item, MSI highlights Shorecliffs Hybrid Rigid Core, describing the product as a next-generation solution. In this category, not only the decorative layer and embossing matter, but also how the flooring performs under temperature fluctuations, point loads, and heavy use.
The company also claims best-in-class scratch resistance in the resilient flooring segment, i.e., elastic coverings. At the same time, the announcement does not specify which tests the comparison is based on or which competing products were used as benchmarks, so the accuracy of the superlative can only be assessed after the methodology is published or independent checks appear. For professionals selecting flooring, tile, and wall solutions, an overview of the new collections and live demonstrations of the stated technologies will be available at booths 4037 and 4137.
